Local chicken can be profitable if you run your chicken farming enterprise like a business, with a proper chicken business plan. It is very easy to start rearing local chicken business. No much initial capital is required, especially if you are doing it as a hobby or trial.
The target market for your poultry farm business is whoever you expect (and even more certain than that) will be persuaded to buy your eggs or chicken meat. They will come in various shapes and sizes along the spectrum, But in general, they’ll follow a certain type or types of buyer with similar motives.
Chickens contribute 90 percent of world poultry meat production, followed by turkeys with 5 percent, ducks with 4 percent and geese and guinea fowl with 2 percent. The rest comes from other poultry species.